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Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter

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9 Putting Findability Into Practice

Now that you’ve got a host of findability techniques in your toolbox how will you assemble them into a cohesive strategy? By creating a prioritized list you can devise a clear path to findability bliss.

Each of the findability techniques introduced in this book addresses one or more of these primary goals:

Image Help people find your website.

Image Once your audience arrives, help them find what they seek on your site.

Image

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