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Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter

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8 Bring Traffic Back With a Mailing List

Findability is more than just getting people to your site. You can convert your new visitors into repeat visitors with a mailing list subscription system.

A mailing list is an exceptionally valuable tool as it allows you to stay in touch with your audience and keep your website on their radar. When you publish new content, update features on your Web app, or just have something to share with your audience, a mailing list is the most direct way to get the word out and generate immediate traffic to your site.

Users who sign up for your mailing list are your superfans. They trust you enough to give you their email address, and enjoy your content so much they’re requesting more via email.

A mailing list is ...

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