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Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter

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7 Preventing Findability Roadblocks

Some types of content can be difficult or impossible for search engines to index. JavaScript, Ajax, Flash, audio, and video all pose unique findability challenges. But if you build intelligently you can create sophisticated interfaces with rich content without compromising search engine visibility.

Several content formats and interface scenarios might enhance the user experience, but create serious roadblocks for search engines spiders. Sites that are built entirely in Flash, though richly interactive, are often opaque to search engines. Like Flash, JavaScript-dependent interfaces often incorporate animation and sophisticated interactivity, but may make search engine indexing difficult or impossible if built ...

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