O'Reilly logo

Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5 Building a Findable Blog

By following some simple best practices and using intelligent configuration techniques your blog is sure to be a pillar of findability that helps your site communicate with a broader audience and inspires repeat traffic.

As we saw in the previous chapter, blogs are a powerful content-delivery platform that can generate interest in your site, increase your inbound links, and create more search referrals. A blog can either function autonomously with few or no additional pages in your site, or it can be used as supporting content for a larger site funneling traffic into other areas of importance.

In this chapter we’ll explore some practical solutions that will help you configure your blog to promote search engine traffic, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required