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Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter

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3 Server-Side Strategies

Findability strategies extend beyond the client-side. The way you structure your files, build your URLs, design your 404 pages, and optimize your server for speed can significantly improve the findability of your site.

Oftentimes search engine optimization best practices are hyper-focused on making changes client-side. There are many simple things you can do sever-side as well that will make your site easier for search engines to index and help your audience find their way around better. You can significantly improve the findability of your site with file naming, choosing the right domain name, creating search engine friendly URLs, serving custom 404 pages, and plenty of server optimization for fast indexing.

File and ...

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