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Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter

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1 Introducing Findability

You’ve heard of SEO, but have you heard of findability?

You may have designed an exceptionally creative website, written compelling content, or developed a useful Web application. But if your work cannot be located by your target audience, it’s all for naught. After all, we can’t appreciate what we can’t find.

What Is Findability?

Search engine optimization, also known as SEO, can help people find that brilliant website you’ve created. Although you can certainly manipulate your code and your content to increase your chances of receiving traffic from search engines, there are other ways to direct traffic to a site. With millions of pages on the Web, contemporary websites need to help users find content using as many ...

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