Next, we must choose the data center where our VPS will reside.
Different machines on the internet communicate by sending messages to one another. A message must "hop" through a string of proxy servers before it arrives at the receiver's machine, and this takes time. Generally speaking, the more hops a message must make, the longer the latency.
Therefore, you should pick the data center that is closest to your target users. For example, if your target audience is largely based in the UK, then you'd pick the London data center.
