Chapter 13. Implementing Cross Selling and Up Selling
IN THIS CHAPTER
Objectives
Explain cross selling
Show how MyGolfGear.NET integrated cross selling into the site
Explain up selling
Show how MyGolfGear.NET integrated up selling into the site
A growing factor in the success of many e-Commerce Web sites is the relationship between the IT and Marketing departments. The IT department is responsible for the technology of the Web site as well as maintaining and enhancing it. In the early years of e-Commerce Web sites, the Marketing department usually took part only in creating the look and feel of Web sites. Now it is getting more involved in ways to bring and keep online customers to the company's Web site.
Some businesses hesitated jumping into the ...
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