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Building Cognitive Applications with IBM Watson Services: Volume 1 Getting Started by Marcel Ribas, Srini Murthy, Iain McIntosh, Angelo Littera, Thanh Lam, Laksh Krishnamurthy, Seung Yeon Kim, Albert Jumba, Addison Goering, Rajib Bhattacharya, Chris Ackerson, Dr. Alfio Gliozzo

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Cognitive business and IBM Watson
A cognitive business is an organization that creates knowledge from data to expand virtually everyone’s expertise, continually learning and adapting to outthink the needs of the market.
These three elements are the root of what becomes possible with cognitive businesses:
Grow knowledge from data: Translate expansive, ever-growing data sets into differentiation when you act on game-changing knowledge.
Enhance expertise: Redefine industries and professions when you make expertise a scalable resource.
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