A use-case of Bluetooth Low Energy Beacons is their implementation in the bus stops. Instead of putting the bus timings on the transit board, it would be better if the bus stop broadcasts this information through Bluetooth. Since BLE is a low power consuming technology, it is completely feasible for the user to receive this information from the bus stop. Another use-case can be the boutique sales. Instead of putting up the banners, shops can broadcast the information through Bluetooth beacons and the shoppers around them receive a notification in their cell-phone about the sale.
The battle between Google and Apple can be seen by these logos:
Apple iBeacon and Google Eddystone logos
