CHAPTER 8CULTURAL DNA CODES AND BIODIVERSITY: THE REAL WEALTH OF NATIONS
Since the end of the Cold War, economies have moved beyond materialism, beyond the polarizations and ideologies of communism versus capitalism, and beyond left-versus-right toward the realities of globalizing markets. Now, there are many different “mixed economies” based on countries using their own markets, rules, laws, contracts, and so on, reflecting their own goals and values, traditions and cultures. Our understanding of cultural DNA codes and the human attention economy will explain and predict the economies of the twenty-first century better than old ideologies and labels. All countries seek new mixes of markets and rules to guide their development, and seek ...
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