DMA Privacy Policy Generator

The DMA Privacy Policy Generator site (www.the-dma.org/privacy/creating.shtml) is shown in Figure 21-2.

Figure 21-2. The DMA Privacy Policy Generator helps you develop a privacy statement for your Web site.

The Direct Marketing Association (DMA) assists you in creating a privacy statement with its free DMA Privacy Policy Generator, a simple, easy-to-use online form. By filling out the form and selecting the check boxes that apply to your company’s situation, you provide the basic material for your privacy statement. When you finish, you can have the completed statement e-mailed to you as plain text or as a ready-to-use Web page that you can drop into your site. To access the Privacy Policy form, go to www.the-dma.org/privacy/creating.shtml.

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