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Building a TypePad Blog People Want to Read by Scott McNulty

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6. Viewing Your Blog’s Statistics

Everyone wants to be popular, right? I’m sure you also want people to like your blog. (Otherwise, why are you reading this book?) In this chapter, I look at a couple of ways you can see how many people are reading your blog and what’s bringing them in.

Getting to the Blog’s Dashboard

The first thing you have to do is navigate to the blog you want to see statistics for. If you’re in the TypePad Dashboard, you can click the blog’s name in the Manage My Blogs module or choose it from the Blogs drop-down menu in TypePad’s global navigation bar (Figure 6.1, on the next page).

Either action takes you to that blog’s own dashboard, or administrative interface (Figure 6.2).

Figure 6.1 The Blogs drop-down menu is the gateway ...

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