Index

Asset approach, as valuation technique

Asset management ratios

Assets

Balance sheet

before and after retained earnings

Coca-Cola

debt and

Ford Motor Co

for full-service restaurants

Joe’s

McDonald’s Corporation

projections and

Walt Disney

Berkshire Hathaway

Book value approach

Branding

Branding for Dummies (Chiaravelle and Schenck)

Buffett, Mary

Buffett, Warren

business perspective

as cash flow powerhouse

on consumer monopoly margin

on debt

on determining the price

earnings and

on generating high returns

on high return on equity

on initial rate of return

principles of great business

on super-compounding business

Buffettology (Buffett and Clark)

Business plan

Business valuation

calculating

historic earnings per share for

retained earnings and

techniques for

Campbell’s

consumer monopoly earnings per share

consumer monopoly return on equity

gross and net margins

low debt levels

retained earnings

Capital gains

Capitalization rates

Cash flow

analysis of

capital gain turning into

definition of

future, present value of

powerhouse, Buffett as

projections and

trifecta

Chiaravalle, Bill

Clark, David

Coca-Cola Co/Coke

balance sheet

choosing

consumer monopoly margin

determining value

earning per share

gross and net margins

income statement

low debt levels

prices of

retained earnings

return on equity

valuation

Commodity-type businesses

Common size statement

Competition

Compounding effect

Consumer monopoly

building

concept of

defined

earnings and

earnings per share

franchise purchase and

margin

return on equity

small business and

toll bridge and

Current ratio

Debt

balance ...

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