Planning for Distribution Channels and Market Logistics
Distribution channels and logistics planning, sometimes called place in marketing, is concerned with getting the right products to the right customers, at the right price, at the right place, and at the right time. Therefore, planning for distribution and logistics is concerned with delivering value to end consumers. Traditionally, organizations have supply chains—the upstream organizations—that constitute the networks of suppliers that provide raw materials, services, and other activities necessary to feed into the process to develop products for end users. Added to this, organizations have distribution channels—the downstream intermediaries—that link manufacturers with end consumers. ...
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