ABOUT THE COMPANIES
Procter & Gamble
Procter & Gamble is the world’s leading consumer packaged goods company. Its more than $80 billion in annual revenue is powered by twenty-four brands with annual revenue of more than $1 billion, including Crest, Pampers, Tide, Ariel, Gillette, Venus, Always, Pantene, and Olay. The company currently serves 4.2 billion consumers, with a target of reaching 5 billion by 2015. The company spends nearly $2 billion on R&D and $400 million on market research annually. P&G has made a strategic choice to win through innovation, introducing offerings that fulfill the company’s mission of “touching lives, improving life.”
Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does ...
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