Index
A
action verbs, 26
actionability of KPIs, 206
ad hoc reporting, 189
advanced applied analysis tools, 100
advertising optimization, 239. See also targeting
advocates for processes, 27
agenda for planning meetings, 22
alerts in future of digital analytics, 334-335
algorithmic attribution model, 158
analysis
data shapes. See data shapes
omnichannel analysis metrics, 309-310
The ...
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