Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerExecutive Editor: Jeanne LevineOperations Specialist: Jodi KemperMarketing Manager: Lisa LoftusCover Designer: Alan ClementsManaging Editor: Kristy HartSenior Project Editor: Jovana ShirleyProject Editor: Elaine WileyCopy Editor: Apostrophe Editing ServicesProofreader: Anne GoebelSenior Indexer: Cheryl LenserSenior Compositor: Gloria SchurickManufacturing Buyer: Dan Uhrig

© 2014 by Judah PhillipsPublishing as PearsonUpper Saddle River, New Jersey 07458

Pearson offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contactU.S. Corporate and Government Sales, 1-800-382-3419, ...

Get Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.