Chapter 7 Forms: Interacting with Your Audience
One of the great things about the Internet is the never-ending wealth of information it puts at your disposal. The term web surfing came about because, like real-world surfers, users never know where they’ll end up; if a topic piques their interest, they’ll head in that direction. But the process of simply reading, clicking on a link, and reading some more is passive. Users aren’t directly involved; they’re simply on the receiving end of all that information. At some point, users need to interact with the website, altering that one-way flow of information.
Imagine this scenario: you’re looking to book a holiday—perhaps a surfing trip or a diving holiday—so you search for information about ...
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