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Aarif Merali owns and runs a forward-thinking media business. Though it currently operates under the guise of a printer, it is ready for whatever the future holds. Even the name of his business, d2rCrossMedia, was designed to cater for whatever changing currents the world of business media might bring.

As a true ideas man and an entrepreneur with one eye always on the future, Aarif often struggled to focus on what he needed to do today to get him there. So the discovery of the 90-minute formula was a real revelation to him and a great way to help him map out his plan for the future. His 90-minute sessions have allowed him to identify a number ...

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