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Build Gamified Websites with PHP and jQuery by Detrick DeBurr

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Chapter 3. Objectives and Target Behavior

In the previous chapter we had an overview of the gamification design process, starting with defining our business objectives and target behavior.

The goal of developing our gamification system is to cause behavior change. Before our users had our gamified system, they behaved in a certain way. After we implement our system, we intend for them to behave differently. We want them to take on behavior that is in line with our business objectives. Hence, in this chapter, we will take a closer look at what really needs to happen behind the scenes to get our users (players) to take the actions we need them to take.

We uncovered 10 actions that we wanted our players to take in the previous chapter:

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