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Build Better Products by Kate Rutter, Laura Klein

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INDEX

A

A/B testing method, 276–277, 303–308

accountants, 37

achievable goals, 5–9

acquisitions, cost of, 22–24

Algorithm, User Lifecycle Funnel, 21

Alvarez, Cindy, 61–64

analytics and metrics testing method, 276–277

anarchy team model, 335

annotation, journey map timeline, 131

answering questions versus storytelling, 96

assumptions. See also validation

assumption stack, 252–253

categories, 244–245

danger of validating, 283–285

dangers of identifying, 252–254

early identification of, 256–257

falsifiable statement exercise, 248–252

finding assumption exercise, 242–251

fixing your, 244

good leap of faith, 287

implementation, 240–241

premature optimization, 251

problem, 239

risky, 245–248

sharing your, 243

solution, 239

stating your, 242–243

types, ...

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