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Build Better Products by Kate Rutter, Laura Klein

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CHAPTER 11

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Measure Better

Build Metrics in Early

Types of Metrics

Exercise: Pick a Metric

Measurement Methodologies

The Dangers of Metrics

Expert Advice from Avinash Kaushik

Teams get rewarded based on whether they’ve shipped features on time and on budget for a very good reason—it’s easy to measure. It’s trivial to track things like how many new features are in the latest release or whether version 2.0 was shipped when it was promised.

Sometimes companies make a small effort to tie reviews to real performance. They’ll do it by giving everybody a bonus if the company makes its third-quarter revenue targets or if their division meets a certain ...

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