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Build Better Products by Kate Rutter, Laura Klein

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CHAPTER 9

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Identify Assumptions Better

Unexamined Assumptions

Types of Assumptions

Exercise: Finding Assumptions

The Riskiest Assumption

Exercise: Creating a Falsifiable Statement

The Dangers of Identifying Assumptions

Expert Advice from Learie Hercules

When you’re building products, you make a lot of assumptions. Some assumptions are safe to make—for example, a lot of people own smartphones and use them for work. Others, not so much—for example, people will pay to use this product I’m building.

You also make assumptions to save time, and because it’s absurd to imagine you’re going to prove every single decision is the best possible one. If you ...

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