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Build Better Products by Kate Rutter, Laura Klein

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CHAPTER 6

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Prioritize Better

What People Do

What Should You Do Instead?

What Normally Gets Prioritized?

What Is Necessary?

Exercise: The Quick Estimate

Exercise: Finding the Core

The Dangers of Prioritization

Expert Advice from Teresa Torres

Product management is about learning to say no. I’m not just saying this because I’m a curmudgeon who enjoys crushing the dreams of others, although I’m sure that plays a role. I’m saying it because good prioritization requires saying “no” to a lot of ideas. It also requires saying “later,” “not yet,” and “please leave the engineers alone so they can get something done.”

Good prioritization creates focused ...

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