O'Reilly logo

Build Better Products by Kate Rutter, Laura Klein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5

Image

Have Better Ideas

Where Ideas Should Come From

Where Ideas (Unfortunately) Come From

A Better Way to Generate Ideas

User-Defined Tasks

Exercise: Mapping the Customer Journey

The Dangers of Idea Generation

Expert Advice from Chris Risdon

There is a persistent myth about Silicon Valley that great products spring fully formed from the brains of geniuses like Mark Zuckerberg or Steve Jobs. There is a constant search for The Next Big Thing, and venture capitalists spend their days trying to separate out great ideas from terrible ones based on a PowerPoint presentation and whether they happen to think that the founder has what it takes.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required