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Build Better Products by Kate Rutter, Laura Klein

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CHAPTER 3

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Do Better Research

Exercise: Picking a Research Topic

Exercise: Picking a Research Methodology

The Most Important Methodologies

The Dangers of Picking Research Methodologies

Expert Advice from Steve Krug

Once you have an idea of who your user is, you’re going to need to get to know them better. This is harder than it sounds. A huge mistake that I see non-researchers make when they start doing user research is that they just go out and start talking to people.

They’ll accost people at a coffee shop and ask whether they like a particular product. Or they’ll do a usability test to figure out if somebody will buy. Or they’ll send out a survey ...

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