O'Reilly logo

Build Better Products by Kate Rutter, Laura Klein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

Image

Understand Your User Better

Who Is Your User?

Exercise: Provisional Personas

Exercise: Identifying Problem Patterns

Exercise: The User Map

The Dangers of Defining Your User

Expert Advice from Cindy Alvarez

Once you know what your most pressing business need is, you need to change either your product or your users in order to meet that need. This chapter is going to help you find and focus on a specific user for whom you can improve your product in order to reach your business goals.

PRO TIP

You may have many different types of users, or, if you have a brand new product, you may have none at all. These techniques work in either case ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required