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Build Better Products by Kate Rutter, Laura Klein

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CHAPTER 1

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Defining a Better Business Need

Exercise: Creating a Measurable and Achievable Goal

Quantifying the Business Need

Exercise: Defining Your User Lifecycle Funnel

The User Lifecycle Math

The Dangers of Starting from the Business Need

Expert Advice from Christina Wodtke

There are a lot of different methods for defining your business need, but there’s only one goal. You need to understand the primary thing about your business that you should improve right now.

Sometimes you don’t need to go out of your way to determine your business needs. They’re sent down to you from on high. The CEO declares that this quarter the company will focus on ...

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