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Build Better Products

Book Description

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. How to Use This Book
  6. Foreword
  7. Introduction
  8. Part I: Goal
    1. Chapter 1: Defining a Better Business Need
      1. Exercise: Creating a Measurable and Achievable Goal
      2. Quantifying the Business Need
      3. Exercise: Defining Your User Lifecycle Funnel
      4. The User Lifecycle Math
      5. The Dangers of Starting from the Business Need
      6. Expert Advice from Christina Wodtke
  9. Part II: Empathy
    1. Chapter 2: Understand Your User Better
      1. Who Is Your User?
      2. Exercise: Provisional Personas
      3. Exercise: Identifying Problem Patterns
      4. Exercise: The User Map
      5. The Dangers of Defining Your User
      6. Expert Advice from Cindy Alvarez
    2. Chapter 3: Do Better Research
      1. Exercise: Picking a Research Topic
      2. Exercise: Picking a Research Methodology
      3. The Most Important Methodologies
      4. The Dangers of Picking Research Methodologies
      5. Expert Advice from Steve Krug
    3. Chapter 4: Listen Better
      1. Building Empathy
      2. Listening with a Goal
      3. Never Ask These Questions
      4. Asking the Right Questions When Interviewing
      5. Exercise: Interviewing Better
      6. The Dangers of Listening
      7. Expert Advice from Steve Portigal
  10. Part III: Creation
    1. Chapter 5: Have Better Ideas
      1. Where Ideas Should Come From
      2. Where Ideas (Unfortunately) Come From
      3. A Better Way to Generate Ideas
      4. User-Defined Tasks
      5. Exercise: Mapping the Customer Journey
      6. The Dangers of Idea Generation
      7. Expert Advice from Chris Risdon
    2. Chapter 6: Prioritize Better
      1. What People Do
      2. What Should You Do Instead?
      3. What Normally Gets Prioritized?
      4. What Is Necessary?
      5. Exercise: The Quick Estimate
      6. Exercise: Finding the Core
      7. The Dangers of Prioritization
      8. Expert Advice from Teresa Torres
    3. Chapter 7: Design Better
      1. Starting from Context and Flow
      2. Exercise: What Happens Next?
      3. Exercise: Matching Inputs and Outputs
      4. You Should Have a Style Guide
      5. Exercise: Make a Style Guide
      6. The Pros and Cons of Design Patterns
      7. Expert Advice from Kate Rutter
    4. Chapter 8: Create Better User Behavior
      1. Encouraging Behavior Change
      2. Don’t Make Your Users Explore
      3. Making Visitors into Users
      4. Exercise: Designing Backward
      5. Exercise: Identifying User Intent
      6. The Dangers of Changing User Behavior
      7. Expert Advice from Amy Jo Kim
  11. Part IV: Validation
    1. Chapter 9: Identify Assumptions Better
      1. Unexamined Assumptions
      2. Types of Assumptions
      3. Exercise: Finding Assumptions
      4. The Riskiest Assumption
      5. Exercise: Creating a Falsifiable Statement
      6. The Dangers of Identifying Assumptions
      7. Expert Advice from Learie Hercules
    2. Chapter 10: Validate Assumptions Better
      1. Some Useful Validation Testing Methods
      2. Exercise: Pick a Validation Method
      3. Exercise: The Hypothesis Tracker
      4. The Dangers of Validating Assumptions
      5. Expert Advice from Janice Fraser
  12. Part V: Measurement
    1. Chapter 11: Measure Better
      1. Build Metrics in Early
      2. Types of Metrics
      3. Exercise: Pick a Metric
      4. Measurement Methodologies
      5. The Dangers of Metrics
      6. Expert Advice from Avinash Kaushik
    2. Chapter 12: Build a Better Team
      1. Types of Teams
      2. The Problem with Silos
      3. The Problem with Communes
      4. The Problem with Dictators
      5. The Problem with Anarchies
      6. The Solution: A Heist Team
      7. Expert Advice from Irene Au
      8. Expert Advice from Dan Olsen
  13. Part VI: Iteration
    1. Index
    2. Acknowledgments
    3. About the Author