CHAPTER 35
Credibility Pages
Fourth Page Type
The fourth type of web pages—credibility pages—relate to those that enhance your site’s credibility in some way. They are especially important for e-commerce sites.
About Page
The About page allows you to tell the story behind your site and thereby make a connection with the visitors who want to know more about it. This page also provides another way of showing that your site is a legitimate web business that they can trust.
Below is a checklist of items that you can display on your About page to reinforce your credibility. Note that the About page can include several subpages.
- A brief description ...
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