CHAPTER 33
Sales Pages
Third Page Type
The third page type is the sales page. The purpose of a sales page is to convert a visitor into a paying customer. This process is called a conversion. Each sales page should be product specific. That is, it should be dedicated to a single product or offer.
Sales Page Content
An effective sales page will typically contain the following items:
- Description – A short description of the product offered.
- Benefits – A bulleted list of benefits.
- Image – A picture or graphical representation of your product.
- Buy button – A clearly visible buy-now button.
- Price – The price of the product next to the buy button. ...
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