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Build a Profitable Online Business: The No-Nonsense Guide by Mikael Olsson

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CHAPTER 31

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Stickiness

A sticky website is one where a visitor arrives and finds it difficult to leave. This is of vital importance to the success of your online business. There is no point in bringing visitors to your site if they instantly leave.

Besides getting traffic to your site, you need to know how to keep your visitors there and how to make them return for more. These two concepts are closely related. The more time people spend on your site the more likely they are to become repeat visitors and to earn you money.

How Long are Visitors Staying

With Google Analytics* set up for your site you can see detailed statistics on how long visitors ...

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