O'Reilly logo

Build a Profitable Online Business: The No-Nonsense Guide by Mikael Olsson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 24

image

PPC

Pay-Per-Click (PPC) is a paid form of advertising provided by search engines. It is the fastest way to drive large numbers of highly targeted visitors to your website. The principle is that you bid on keywords and then pay the search engine that amount every time a visitor clicks on your ad. Your ad then appears on the search engine result pages or on websites relevant to yours that are affiliated with the search engine.

Many webmasters have spent years building and marketing their sites, and still do not come close to the flow of visitors that a PPC campaign can generate in a matter of hours. However, even if you plan to run ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required