CHAPTER 18
Quality Links
Quality back links are one of the most important factors in building your search engine reputation. It is not enough just to have a lot of back links. It is the quality of back links more than the quantity that will help you rank better in search engines.
Quality links do not just appear randomly—you have to work for them. Acquiring these links may be time-consuming, but they will benefit your site greatly for as long as they remain. While you may not have complete control over who links to you naturally, quality links are what you should aim for in your artificial link building efforts.
There are four main categories ...
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