CHAPTER 14

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Navigation

Your site’s navigation is an important part of providing a pleasant user experience and can aid your SEO efforts. Navigation refers to the way in which a user moves through the content of a website. It is vital that a clear and simple navigation system is used. It should answer these three questions for the visitor:

  • Where am I?
  • Where have I been?
  • Where can I go?

You need to make it as simple as possible for visitors to navigate your site, and access your content and products. Preferably, visitors should be able to find any page within 2 to 3 clicks of any other page. To achieve this, providing them with multiple ways of ...

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