O'Reilly logo

Build a Profitable Online Business: The No-Nonsense Guide by Mikael Olsson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 9

image

Site SEO

Web Crawlers

Search engines use automated software—known as web crawlers, robots , or spiders—to search the web and index pages which are then analyzed and ranked. For web crawlers to be able to read your content, it needs to be visible to them. Crawlers basically cannot see anything that is not a piece of text. Content embedded in formats such as Flash, JavaScript and images cannot be read, and therefore it is text lost for boosting your search rankings. This chapter contains some basic rules that will let you avoid this by enhancing your site’s visibility to web crawlers.

JavaScript

JavaScript is a client-side scripting language ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required