CHAPTER 6

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Performance

Making sure that your visitors can view your site as fast as possible is of vital importance to any website. It not only affects the average time a user stays on your site and their return rate, but also your site’s perceived credibility. All of these factors influence the revenue your site can generate. A fast site not only gives a better user experience, but also appears more professional and of a higher quality. Page respond time and load time are also two of the quality factors that influence your Google search ranking.

Analyzing Site Performance

Before you start to optimize your site, you need a way to measure your ...

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