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Build a Profitable Online Business: The No-Nonsense Guide

Book Description

Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites.

Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you'll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute.

You won't find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion.

What you'll learn

From Build a Profitable Online Business you'll learn:

  • How to strategize, design, start up, and operate your own online business.

  • How to build a professional-quality website with minimal outlay.

  • How to attract visitors to your website and make them come back for more.

  • How to monetize your website in 5 different ways.

  • How to automate your websites to produce constant streams of passive income.

Who this book is for

The primary audience for this book is individual entrepreneurs who want to create successful web businesses with the least expenditure of time and money and run them as automated engines of passive income. The secondary audience is small companies, to which the strategies and techniques presented in the book apply equally well.

This is not a book for people to program or use tools to build a website, so the audience is spared skipping through material that will not be helpful, or is redundant, or not at the correct level for them.

Table of Contents

  1. Title Page
  2. Contents at a Glance
  3. Contents
  4. About the Author
  5. Preface
  6. PART 1: Site Setup
    1. CHAPTER 1: Site Type and Niche
      1. Site Type
      2. Content and E-Commerce Sites
      3. Site Niche
    2. CHAPTER 2: Web Hosting
      1. Reliability
      2. Performance
      3. Bandwidth
      4. Web Space
      5. Price
      6. Other Services
      7. Recommended Hosts
    3. CHAPTER 3: Domain Name
      1. Choosing a Proper Domain Name
      2. Domain Age
      3. Registration Period
      4. Domain Extension
      5. Finding Available Domain Names
      6. Registering a Domain Name
    4. CHAPTER 4: Site Structure
      1. Content Management Systems
      2. WordPress
      3. Site Pages
    5. CHAPTER 5: Site Design
      1. Template
      2. What Makes a Good Web Design
      3. Elegance
      4. Usability
    6. CHAPTER 6: Performance
      1. Analyzing Site Performance
      2. YSlow
      3. Page Size
      4. W3 Total Cache
      5. Page Caching
      6. Content Delivery Network
      7. Cache-Control Header
      8. Compressing Components
      9. Minimize HTTP Requests
      10. CSS and JavaScript
      11. Reducing Download Iterations
      12. Image Optimization
      13. Compare Results
    7. CHAPTER 7: Validation
      1. Code Validation
      2. SEO Validation
      3. Accessibility Validation
      4. Browser Compatibility Testing
      5. Usability Testing
  7. PART 2: Onsite SEO
    1. CHAPTER 8: Search Engines
      1. Search Engine Comparison
      2. Why Achieve Top Rankings
      3. How to Achieve Top Rankings
      4. Usefulness
    2. CHAPTER 9: Site SEO
      1. Web Crawlers
      2. JavaScript
      3. Flash
      4. Multimedia
      5. Other Crawler Blocks
      6. Canonical URL
      7. Duplicate Content
    3. CHAPTER 10: Keyword Research
      1. SEO Competition
      2. Secondary Keywords
    4. CHAPTER 11: Using Keywords
      1. Title Tag
      2. Meta Tags
      3. Heading Tags
      4. Anchor Links
      5. URL
      6. Images
      7. Keyword Rich Content
    5. CHAPTER 12: Content
      1. Content Types
      2. Authoring High Quality Content
      3. What to Write
      4. Content Generation
    6. CHAPTER 13: Content Pages
      1. First Page Type
      2. Free Content
      3. Keyword Specific Content Pages
      4. Content Update Frequency
      5. Content Length
      6. Structure Formatting
      7. Style Formatting
    7. CHAPTER 14: Navigation
      1. Main Navigation
      2. Footer Navigation
      3. Search Navigation
      4. Sequential Navigation
      5. Breadcrumb Navigation
      6. Contextual Navigation
    8. CHAPTER 15: Navigation Pages
      1. Second Page Type
      2. Front Page
      3. Search Result Page
      4. Category Pages
      5. Tag Pages
      6. Sitemap
  8. PART 3: Marketing
    1. CHAPTER 16: Increasing Traffic
      1. Offsite Promotion
      2. Where does Traffic come from
      3. Google Analytics
      4. Google Webmaster Tools
    2. CHAPTER 17: Link Building
      1. About Back Links
      2. Link Building Strategies
      3. Traffic or Ranking
      4. Discover Existing Back Links and Rankings
      5. Measuring your Site Rank
      6. Nofollow
      7. Outgoing Links
      8. Junk Sites
      9. Buying Search Rankings
    3. CHAPTER 18: Quality Links
      1. Site Attributes
      2. Page Attributes
      3. Link Relevance
      4. Anchor Text
    4. CHAPTER 19: Artificial Link Building
      1. Desired Back Link List
      2. Adding Back Links
      3. Username and Reputation
      4. Natural and Artificial Links
    5. CHAPTER 20: Natural Link Building
      1. Quality Content
      2. Link Baiting
      3. Onsite Marketing
    6. CHAPTER 21: Directories
      1. Free Directories
      2. Paid Directories
      3. Article Directories
    7. CHAPTER 22: Social Bookmarking
      1. Bookmarking Sites
      2. Getting to the Front Page
    8. CHAPTER 23: Social Networking
      1. Register your Brand
      2. How to Get Traffic from Social Networks
      3. Social Networking Sites
      4. Is It Worth your Time?
    9. CHAPTER 24: PPC
      1. PPC Is Not for Everyone
      2. Choosing a PPC Provider
      3. Google AdWords
      4. Determining a Visitor’s Worth
      5. Advert Campaign
      6. Advert Tracking
  9. PART 4: Monetization
    1. CHAPTER 25: Profit
      1. Keys to Making Money Online
      2. Monetization Strategies
      3. Income Comparison
    2. CHAPTER 26: Donations
      1. Increasing Donations
      2. Evaluation
    3. CHAPTER 27: Advertising
      1. Google AdSense
      2. AdSense Income
      3. Increasing Revenue Per Click
      4. Increasing Click-Through Rate
      5. Ad Blocking
    4. CHAPTER 28: Affiliates
      1. Amazon Affiliate
      2. Getting Paid
      3. Affiliate Payment Models
      4. Increasing Affiliate Sales
      5. Affiliate Link Placements
      6. Your Own Affiliate Program
    5. CHAPTER 29: Services
      1. Manual Services
      2. Automated Services
    6. CHAPTER 30: Products
      1. Digital Products
      2. Physical Products
      3. Market Demand Research
      4. Product Marketing
  10. PART 5: Conversions
    1. CHAPTER 31: Stickiness
      1. How Long are Visitors Staying
      2. How to Keep Visitors at your Site Longer
      3. Hook the Visitor
      4. Linking Structure
    2. CHAPTER 32: Return Visitors
      1. Subscriptions
      2. RSS Feeds
      3. Email Newsletters
      4. Social Networks
      5. Encouraging Subscribers
    3. CHAPTER 33: Sales Pages
      1. Third Page Type
      2. Sales Page Content
      3. Product Name
      4. Product Description
      5. Product Benefits
      6. Product Image
      7. Product Purchase Button
      8. Product Price
      9. Informational Sales Page
      10. Thank You Page
      11. Multiple Products
      12. Make it Easy to Order
      13. Automated Payment System
      14. Conversion Rate Optimization and Tracking
    4. CHAPTER 34: Credibility
      1. Credibility Indicators
      2. Secure Ordering
      3. Guarantees
      4. Testimonials
    5. CHAPTER 35: Credibility Pages
      1. Fourth Page Type
      2. About Page
      3. Contact Page
      4. FAQ Page
      5. Privacy Policy Page
      6. 404 Page
  11. PART 6: Conclusion
    1. CHAPTER 36: Action Steps
      1. Preparation
      2. Site Setup
      3. Site Design
      4. Content Generation
      5. Monetization Strategies
      6. Marketing
      7. Repetition
      8. Multiple Sites
      9. Web Entrepreneurship
      10. Conclusion
  12. Index