5.16. Conclusion
A profit plan may be stated as target return on investment (e.g., 20 percent ROI), growth in earnings (e.g., 5 percent) or in earnings per share and percentage of sales.
Performance reporting compares actual results with expectations.
All efforts must be expended to accomplish profit goals. Problems have to be identified and addressed immediately.
The manager should rank items in terms of profit potential and growth.
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