A mounting body of research into social beliefs and behaviors is showing important changes in our aspirations. These changes are fundamental, and would have been hard to predict just 10 or 20 years ago.
! What is interesting—and significant—is thatintangible, rather than tangible, aspirations arenow becoming huge drivers of behavior. Ratherthan a larger house, a bigger car, or a bigger paypacket, the biggest motivator now is personalfulfillment. It’s no longer what you own, but whatyou do—together with family, friends, or in thecommunity—that is important. This desire forfulfillment, coupled with how you live your life,starts to put the wish to make a difference—topositively impact on events and people— more and ...
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