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BSS How To Make a Difference by Tim Drake

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MOST OF US CAN

The consistent rise in affluence over the past 20 or so years in large parts of the globe has meant that most of us are progressing up Maslow’s hierarchy of needs. The hierarchy was devised by the psychologist Abraham Maslow some 50 or 60 years ago to explain the evolution and development of human motivation. His basic argument was that once needs are satisfied they no longer motivate. So you can be extremely thirsty, but once you have found a tap and slaked your thirst, water is no longer very motivating for you.

Published in 1949, it has five steps. The bottom step is physiological needs (hunger, thirst, sex, excretion, and so on); the second is security (self-preservation, safety); the third is social, or belonging (acceptance, ...

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