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BSS: Great Selling Skills by Bob Etherington

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How To Sell in the Worst of Times

imageRoy, just talk nicely and she’ll come out. We’ve had “nice talking!” ... Now we’re gonna have “door breaking!image

Walter Matthau and Lee Grant,in the Comedy Movie Plaza Suite

Things don’t stay “nice” for ever. Most amateur sellers don’t really understand this. They hope people will go on buying their stuff this year just like they did last year. They pay lip-service to “understanding” but actually they hope, when orders ...

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