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BSS: Great Negotiating Skills by Bob Etherington

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Deconstructing the “No”

ImageWhat part of “No” don’t       you understand!?Image

Mother to a child outside a London store

 

 

 

Having now analysed the differences between pure selling, price haggling and negotiating it is time to consider how we should plan and prepare for any real value based negotiation.

Before you can begin to consider whether a negotiation (or even buying this book) is worth your time or effort there are a couple of things we need to agree. ...

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