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Broadcast News Writing, Reporting, and Producing, 6th Edition by Frank Barnas

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CHAPTER 8

Writing Compelling Leads

CONTENTS

Introduction

The Five Ws and H Rule

The “Right” Emotion

The Eight Types of Leads

Updating the Lead

Summary

KEY WORDS

Delayed Lead

Five Ws and H Rule

Hard Lead

Lead

Negative Lead

Nonnews Lead

Question Lead

Shotgun Lead

Soft Lead

Trivia Lead

Updating Leads

INTRODUCTION

Former President Ronald Reagan once opened a press conference with the infamous quote “Before I refuse to take your questions, I have an opening statement.” The actual focus of the press conference has since been largely forgotten. But Reagan's first sentence, which served as the lead of the story, took on a new dynamic by eclipsing the story itself.

Much like that press conference, the lead is comprised of the opening words that sets ...

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