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Broadcast News and Writing Stylebook, 5th Edition by Robert A. Papper

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CHAPTER 15
image Social Media and News

SOCIAL NETWORKING

According to a brief article in MediaJobsDaily, a typical social media manager works from 5:30 A.M. to 7 P.M. and tweets, blogs, records video, networks and teaches others. What she doesn’t do much of is sleep.

“If I’m awake, I’m on the news cycle,” KING-TV’s social media manager, Evonne Benedict, told Lost Remote’s Cory Bergman.

While KING-TV in Seattle and USA Today recently added social media editors, the New York Times just eliminated the position. At issue, at least in part, involves the definition of the job. At the Times, the social media editor viewed her position as evangelizing ...

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