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Broadcast News and Writing Stylebook, 5th Edition by Robert A. Papper

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CHAPTER 13
image TV: Working with Pictures

THE POWER OF THE VISUAL IMAGE

Working with Strong Pictures

The most critical thing to understand in writing for TV is the power of the visual image. Long after the story ends, the impression in the viewer’s mind is likely to be a strong picture—not the spoken word. Given the nature of the beast, TV tends to seek out the visual story, and to the extent that pictures tell a story, the writer or reporter is best advised to get out of the way.

 

VIDEO

AUDIO

Anchor CU

((Mike))

Today’s high winds nearly turned deadly for some construction workers on the west side.

Take eng/nat sound

((------SOT------)) ...

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