Chapter Twelve

Legal and Ethical Issues for Media Performers

12.1  Introduction

A media performer may face a number of basic ethical dilemmas and legal decisions. For example, disc jockeys (DJs) may have to decide whether or not to play a certain song with questionable lyrics or voice-over announcers may have to decide if they can do a commercial for a product they are morally opposed to, such as fur coats or condoms. A sports reporter may be offered free tickets to professional or college sports events. The FCC requires all stations to identify themselves in a particular way and a DJ is required to follow the legal guidelines for station identification.

Legal decisions are based on a person answering the following question: “What can I do?” ...

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