Chapter Eight
News Announcing
8.1 Introduction
Many potential media performers are attracted to the field of news. It can provide challenges and variety not found in other situations. However, in recent years, there has developed a concern about opportunities. Two senior broadcast executives were recently asked about career potential in news. You can view one executive’s thoughts on the web. Many working pros (seen in the web supplement to this book), also commented on changes in situations in the news room. The general consensus was that there are plenty of opportunities ahead, if you are a truly capable person. One senior vice president said, “We aren’t interested in the C students and probably not the B students, but we’re always looking ...
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