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Broadcast Announcing Worktext, 4th Edition

Book Description

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface
  8. Acknowledgments
  9. Chapter 1. Introduction to Professional Announcing
    1. 1.1 Introduction
    2. 1.2 Announcer, Talent, or Personality?
    3. 1.3 Announcing: An Historical Perspective
    4. 1.4 Announcing: An Employment Perspective
    5. 1.5 Announcer Specialization
    6. 1.6 Is a College Degree Necessary for a Broadcast Announcer?
    7. 1.7 Key Physical Requirements for Announcers
    8. 1.8 Key Emotional Requirements for Announcers
    9. 1.9 Is Practical Experience Necessary for a Broadcast Announcer?
    10. 1.10 Announcer Responsibilities
    11. 1.11 Role Model Announcers
    12. 1.12 Conclusions
    13. Self-Study
      1. Questions
      2. Answers
    14. Projects
      1. Project 1. Interview a Local Announcer
      2. Project 2. Profile a Renowned Announcer
      3. Project 3. Complete a Self-Evaluation
  10. Chapter 2. The Audio Performance Environment
    1. 2.1 Introduction
    2. 2.2 The Audio Studio
    3. 2.3 Microphones
    4. 2.4 Working With a Microphone
    5. 2.5 Mic Fright and Why Broadcast Performers Get It
    6. 2.6 The Broadcast Console or Audio Mixer
    7. 2.7 Music Playback Sources
    8. 2.8 Digital Audio Equipment
    9. 2.9 Conclusions
    10. Self-Study
      1. Questions
      2. Answers
    11. Projects
      1. Project 1. Operate Audio Equipment
      2. Project 2. Practice Microphone Technique
      3. Project 3. Investigate “Mic fright”
  11. Chapter 3. The Television Performance Environment
    1. 3.1 Introduction
    2. 3.2 The Television Studio
    3. 3.3 The Television Production Crew
    4. 3.4 Television Terminology
    5. 3.5 Camera Panic
    6. 3.6 Working With a Camera
    7. 3.7 Communicating in the Studio: The IFB, Hand Signals, Cue Cards, and Prompters
    8. 3.8 Makeup
    9. 3.9 Conclusion
    10. Self-Study
      1. Questions
      2. Answers
    11. Projects
      1. Project 1. Practice Camera Performance
      2. Project 2. Practice Taking Hand Signals in the Television Studio
      3. Project 3. Record a Movie Review Utilizing a Teleprompter Script
  12. Chapter 4. Vocal Development
    1. 4.1 Introduction
    2. 4.2 How Sound Is Produced
    3. 4.3 Diaphragmatic Breathing Technique
    4. 4.4 Proper Breathing Posture
    5. 4.5 Key Elements of Vocal Development
    6. 4.6 Volume
    7. 4.7 Pitch
    8. 4.8 Rate
    9. 4.9 Tone
    10. 4.10 Articulation of Sounds
    11. 4.11 Pronunciation
    12. 4.12 Substandard Pronunciation
    13. 4.13 Common Vocal Problems
    14. 4.14 Maintaining a Healthy Voice
    15. 4.15 Conclusions
    16. Self-Study
      1. Questions
      2. Answers
    17. Projects
      1. Project 1. Practice Articulation
      2. Project 2. Practice Proper Pronunciation and Avoidance of Substandard Enunciation
      3. Project 3. Practice Pronunciation
  13. Chapter 5. Performance Development
    1. 5.1 Introduction
    2. 5.2 Developing a Media Delivery Style
    3. 5.3 Performance Elements
    4. 5.4 Copy Marking
    5. 5.5 Word Usage
    6. 5.6 Language Changes
    7. 5.7 Avoiding Amateurish Announcing and Inept delivery
    8. 5.8 Audience Rapport
    9. 5.9 Conclusions
    10. Self-Study
      1. Questions
      2. Answers
    11. Projects
      1. Project 1. Copy Mark and Record a Script
      2. Project 2. Compile Jargon, Cliché, and Redundant Word Lists
      3. Project 3. Practice Pronunciation
      4. Project 4. Practice Inflection (Pitch Variation)
    12. Practice Material
      1. One Liners (Deliver With Lots of Energy)
      2. More Quickies
  14. Chapter 6. Commercial Announcing
    1. 6.1 Introduction
    2. 6.2 Sources of Commercials
    3. 6.3 Commercial Forms: Radio
    4. 6.4 Commercial Forms: Television and Cable
    5. 6.5 Considering the Basic Structure of the Commercial
    6. 6.6 Other Factors to Consider When Analyzing a Commercial
    7. 6.7 Importance of Timing
    8. 6.8 Energy: Hard Sell Versus Soft
    9. 6.9 Gestures and Expressions
    10. 6.10 Ad-lib Commercials
    11. 6.11 Acting
    12. 6.12 Commercial Voice-Overs
    13. 6.13 Public Service and Promotional Announcements
    14. 6.14 Conclusions
    15. Self-Study
      1. Questions
      2. Answers
    16. Projects
      1. Project 1. Analyze and Record a Radio Commercial
      2. Project 2. Record a Television Commercial
      3. Project 3. Ad-lib a Radio Commercial From a Fact Sheet
    17. Practice Material
      1. Fact Sheets: Ad-lib Commercials
      2. Commercial Copy
      3. Dialogue Copy
  15. Chapter 7. Interviewing
    1. 7.1 Introduction
    2. 7.2 Types of Interviews
    3. 7.3 Basic Structure of the Media Interview
    4. 7.4 The Interview Setting
    5. 7.5 Research and Preparation
    6. 7.6 Preparing Interesting Guests and Topics
    7. 7.7 Developing Interviewing Skills
    8. 7.8 Dressing for an Interview
    9. 7.9 Keeping Control
    10. 7.10 Keeping a Neutral View
    11. 7.11 Talk Radio
    12. 7.12 Talk Television
    13. 7.13 Special Interview Situations: Politicians and Athletes
    14. 7.14 Other Interview Settings
    15. 7.15 Conclusions
    16. Self-Study
      1. Questions
      2. Answers
    17. Projects
      1. Project 1. Record a Radio Interview
      2. Project 2. Record a TV Interview
      3. Project 3. Plan an Interview
  16. Chapter 8. News Announcing
    1. 8.1 Introduction
    2. 8.2 Determining News Value
    3. 8.3 Newscaster Criteria
    4. 8.4 News Sources
    5. 8.5 Writing the News for Electronic Media
    6. 8.6 News Operations
    7. 8.7 Social Media in News
    8. 8.8 The Radio News Anchor
    9. 8.9 The Radio News Reporter
    10. 8.10 The Television News Team and Newscast
    11. 8.11 The Television Field Reporter
    12. 8.12 Preparing the Field Report
    13. 8.13 Other Ad-lib Situations Within News
    14. 8.14 Conclusions
    15. Self-Study
      1. Questions
      2. Answers
    16. Projects
      1. Project 1. Record Radio News
      2. Project 2. Record TV News
      3. Project 3A. Record On-location News as a Backpack Journalist
      4. Project 3B. Record On-location News
    17. Practice Material
      1. Questions
      2. Teleprompter Script for Video Clip 8.4
      3. Teleprompter Script for Video Clip 8.5
  17. Chapter 9. Music Announcing
    1. 9.1 Introduction
    2. 9.2 The Duties of the Radio Announcer
    3. 9.3 Developing the Ability to Ad-lib
    4. 9.4 How to Be an Effective Music Announcer
    5. 9.5 Radio Program Formats
    6. 9.6 Adult Contemporary
    7. 9.7 Contemporary Hit Radio
    8. 9.8 Country
    9. 9.9 Smooth Jazz
    10. 9.10 Rock
    11. 9.11 News/Talk/Information
    12. 9.12 Urban Contemporary
    13. 9.13 Oldies
    14. 9.14 Alternative
    15. 9.15 Classical Music Announcing
    16. 9.16 Announcing According to Daypart
    17. 9.17 Announcing for Satellite Radio
    18. 9.18 The Music Video Jockey
    19. 9.19 The Internet Disc Jockey
    20. 9.20 Conclusions
    21. Self-Study
      1. Questions
      2. Answers
    22. Projects
      1. Project 1. Ad-lib Song Introductions
      2. Project 2. Record a Disc Jockey Show
      3. Project 3. Compare Traditional Radio, Internet Radio, and Satellite Radio
  18. Chapter 10. Sports Announcing
    1. 10.1 Introduction
    2. 10.2 Sports Announcing
    3. 10.3 Sports Reporting
    4. 10.4 What a Sports Reporter Covers
    5. 10.5 The Sports Anchor
    6. 10.6 Play-by-Play and Play Analysis
    7. 10.7 Road Trips
    8. 10.8 Sports Talk Host
    9. 10.9 Conclusions
    10. Self-Study
      1. Questions
      2. Answers
    11. Projects
      1. Project 1. Be a Radio Sports PBP Announcer
      2. Project 2. Watch a Sports Broadcast
      3. Project 3. Prepare for a Sports/Talk Show
  19. Chapter 11. Specialty Announcing
    1. 11.1 Introduction
    2. 11.2 Weather Reporting
    3. 11.3 The Chromakey System for Weather
    4. 11.4 Weather Reporting Styles
    5. 11.5 Traffic Reporting
    6. 11.6 Financial Reporting
    7. 11.7 What a Financial Reporter Covers
    8. 11.8 Features Specialist
    9. 11.9 Host Selling
    10. 11.10 Voice-Over and Narration
    11. 11.11 Developing Voice-Over Skills
    12. 11.12 Voice Characterizations
    13. 11.13 Program Hosting
    14. 11.14 Conclusions
    15. Self-Study
      1. Questions
      2. Answers
    16. Projects
      1. Project 1. Be a Television Selling on a Shopping Channel
      2. Project 2. Record a Voice-Over Public Service Announcement
      3. Project 3. Record a Stock Market Report for Television
  20. Chapter 12. Legal and Ethical Issues for Media Performers
    1. 12.1 Introduction
    2. 12.2 Codes of Ethical Standards
    3. 12.3 Payola and Plugola
    4. 12.4 Staged News
    5. 12.5 Hoaxes and Pranks
    6. 12.6 Payment for News Stories
    7. 12.7 Political Coverage
    8. 12.8 Sports Coverage
    9. 12.9 Sensationalism
    10. 12.10 Conflict of Interest
    11. 12.11 Privacy
    12. 12.12 Libel and Slander
    13. 12.13 Contests and Lotteries
    14. 12.14 Protection of Sources
    15. 12.15 Access to Government Information
    16. 12.16 Fairness Doctrine
    17. 12.17 Section 315
    18. 12.18 Copyright
    19. 12.19 Profanity, Indecency, and Obscenity
    20. 12.20 Ethical and Legal Issues for “Online Performers”
    21. 12.21 Conclusions
    22. Self-Study
      1. Questions
      2. Answers
    23. Projects
      1. Project 1. To Think and Discuss an Ethical Media Issue and the Implications for Personal Responsibility
      2. Project 2. To Discuss a Legal Media Issue and Understand the Implications of Your Actions as a Reporter
      3. Project 3. To Discuss the Ethical Dilemmas Faced by Electronic Journalists Based on Real Incidents That Occurred in the Media
  21. Chapter 13. Beginning an Announcing Career
    1. 13.1 Introduction
    2. 13.2 Writing Your Resume
    3. 13.3 Electronic Resumes
    4. 13.4 Adding a Cover Letter
    5. 13.5 Making Your Air Check or Demo Recording
    6. 13.6 Developing a Contact List
    7. 13.7 Interviewing for a Job
    8. 13.8 Responding to a Job Offer
    9. 13.9 Unions, Agents, and Contracts
    10. 13.10 Losing That First Job: A Fact of Broadcast Performance Life
    11. 13.11 Conclusions
    12. Self-Study
      1. Questions
      2. Answers
    13. Projects
      1. Project 1. Prepare Your Professional Resume
      2. Project 2. Write a Cover Letter
      3. Project 3. Record an Audition for Radio
      4. Project 4. Prepare an Electronic Resume
      5. Project 5. Record an Audition for Television
  22. Appendix News Practice Copy
  23. Glossary
  24. Index